Frank Wolf is reportedly planning to send a letter to the network, NBC, requesting it to pull out of its agreement with Diageo to carry spirits advertising. If NBC refuses, Wolf says he will push for tight controls such as health warnings.
US: Politicians call for tough controls on TV spirits advertising
The Senate Commerce Committee chairman, Ernest Hollings, has asked his staff to look into the possibility of tougher controls on TV liquor advertising. One of the proposals to be considered is that TV advertising should carry the same health warnings which currently appear on beer, wine and spirits bottles. Hollings and Rep. Frank Wolf are known to want the committee to hold hearings on the TV alcohol advertising issue.