Pernod Ricard has mixed white rum and Tequila to develop Malibu Red, which will launch in the US early next year in partnership with R&B music star Ne-Yo.
US: Pernod Ricard teams with Ne-Yo to launch Malibu Red
Pernod Ricard has mixed white rum and Tequila to develop Malibu Red, which will launch in the US early next year in partnership with R&B music star Ne-Yo.