PepsiCo is to change its formula for Gatorade in the wake of health concerns over one of the product’s ingredients.
The soft drinks and snacks maker said on Friday (25 January) that it would no longer use brominated vegetable oil, used in some versions of the sports drink. The change comes after an online petition against the oil attracted 200,000 signatures.
However a PepsiCo spokesperson said the protest did not spark the company’s decision. The removal of brominated vegetable oil had been planned over the past year after the company heard consumer concerns about the ingredient, the spokesperson said.
Stay informed for just £1! *
Get access to unbiased and data-driven news with a subscription to Just Drinks.
What’s included in your subscription:
- Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
- Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
beverages - Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists
Have a Subscribtion Sign in
Go deeper with GlobalData
Get help with subscribing or signing in
*30-day digital subscription for £1. Available to new subscribers only
