PepsiCo has signed a deal for its Gatorade sports drink to sponsor the 2011 women’s bowling championships in the US.

Gatorade G2 will be official soft drinks sponsor of the 2011 Women’s Open, PepsiCo and the Bowling Proprietors’ Association of America (BPAA) announced today (1 December). This 2011 competition will be broadcast on ESPN and will take place at a major sporting venue, Cowboys Stadium in Texas, for the first time, offering greater exposure to sponsors.

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“More and more major brands are taking notice of bowling’s surging popularity among young females across the country,” said the BPAA’s executive director, Steve Johnson. “At high schools, colleges and bowling centres across the nation, women’s bowling is on the rise and rapidly growing in popularity,” said PepsiCo.

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