US: Heineken expands Dos Equis’ Most Interesting Man reach
Heineken is to take its ‘The Most Interesting Man in the World’ (MIM) marketing campaign for the Dos Equis beer brand to a national level in the US.
Heineken is to take its ‘The Most Interesting Man in the World’ (MIM) marketing campaign for the Dos Equis beer brand to a national level in the US.