The CSPI had accused beer and spirits companies of targeting teenagers with the “malternative” drinks, some of which bear spirits branding. It sent study data to the FTC last year which alleged that underage drinkers were three times more likely than adults to be aware of these new-style beverages which the CSPI refers to as “alcopops” and are twice as likely to have tried them.
US: FTC rejects “malternative” complaint
The US Federal Trade Commission has said it found no evidence that "malternative" alcoholic drinks are being marketed to minors. The investigation had been prompted by a complaint from the advocacy group, the Center for Science in the Public Interest (CSPI).
June 7, 2002