The bottled water company Clearly Canadian Beverage Corporation has entered into a distribution arrangement with Seven-Up/RC Bottling Company of Southern California. Beginning on April 1st, Seven-Up/RC will distribute the Clearly Canadian sparkling flavoured water line-up to all points of distribution in its Southern California, Southern Nevada and New Mexico markets.
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Seven-Up/RC Bottling Company of Southern California, Inc. is a subsidiary of Dr Pepper/Seven Up Bottling Group, Inc.
“This is a major step towards our goal to improve the overall availability of Clearly Canadian sparkling flavoured water in the Southwest US markets. We expect that joining forces with Seven-Up/RC’s strong portfolio of brands will provide brand Clearly Canadian with significant upside in these key beverage markets,” said Douglas Mason, president and CEO of Clearly Canadian Beverage Corporation. “We also anticipate that Seven-Up/RC can provide far greater marketing and promotional focus for our brand and extend distribution of Clearly Canadian into channels where it has not been previously or as widely available,” said Mason.
“We are extremely excited about our relationship with Clearly Canadian and the opportunity to focus on their award winning beverages in our markets. The addition of Clearly Canadian beverages complements our portfolio. We look forward to working closely with Clearly Canadian on exciting brand marketing initiatives they have planned for 2003 and beyond,” said Jim Turner, CEO, Dr Pepper/Seven-Up Bottling Group, Inc.
Based in Vancouver, B.C., Clearly Canadian markets alternative beverages and products, including Clearly Canadian sparkling flavored water.
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