News October 25, 2007 US: Diageo signs up Sean ‘Diddy’ Combs for Ciroc Diageo has formed a partnership with hip hop rap artist, producer and mogul Sean 'Diddy' Combs for its Ciroc vodka brand. This content is for 1 Month Trial, Corporate Account, Corporate – Member, and Annual membership members only.Login Join Now Related Companies IFF Brewing & Distilling Solutions Visit Profile AUSTRIA JUICE Global manufacturer of fruit juice concentrates, flavours and beverage bases Visit Profile Treatt Global Extracts and Ingredients Manufacturer Visit Profile Topics in this article: Diageo