A US court had ruled in 2000 that Jose Cuervo was within its rights to terminate its distribution deal with Diageo which contributes some £320 million to Diageo’s turnover. The new distribution deal in the US runs until 2013.
US: Diageo settles dispute with Cuervo
Drinks giant, Diageo, has announced the resolution of its long-running dispute with Mexican tequila company, Jose Cuervo. Under the settlement, Diageo will return its 45% stake in Jose Cuervo while retaining distribution rights to the brand in the US. As part of the deal, Jose Cuervo will transfer back to Diageo its ownership interest in certain Diageo brands in Mexico.
February 6, 2002