North America has been a major growth area for the group which said it had increased sales in the region to nearly $4.5 billion, from less than $1.5 billion in 1998 when the group was formed by the merger of Grand Metropolitan and Guinness. North America accounts for 40% of the company’s global sales and profits.
US: Diageo names new North American COO
Diageo has appointed Ivan Menezes as its chief operating officer for North America, a newly created post, with effect from 1 July. Menezes had formerly been Diageo's global integration director.