The US company, in partnership with Sonoma’s Vintage Wine Estates, is backing the Zinfandel‘s relaunch with an ad campaign, Deutsch said yesterday (20 December). Cigar Zin was first launched in 1997 by Cosentino Winery.
“We’ve enhanced the wine and label and are ready to bring it to more consumers,” Deutsch president Tom Steffanci said.
Cigar Zin will be available across the US from next month and costs US17.99 per 75cl bottle.
In October, Deutsch launched a US ad campaign for the Australian wine brand Yellow Tail.