Craft beer sales in the US will rise to US$18bn by 2017, but there remains a “lack of understanding” among drinkers about the sub-category, according to a new report.
The Mintel study, published yesterday (23 January), said sales of craft beer have nearly doubled from US$5.7bn in 2007 to US$12bn last year, despite the economic downturn. This “robust growth” is expected to continue for the next five years, the report said.
Research last year also revealed that the number of craft breweries in the US is at a 125-year high.
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