Coca-Cola Enterprises (CCE) has confirmed plans to develop the Coke Zero brand and its energy drinks portfolio, but expects “underlying challenges” to continue to affect its business in 2014.
US: Coca-Cola Enterprises eyes Coke Zero extensions
Coca-Cola Enterprises (CCE) has confirmed plans to develop the Coke Zero brand and its energy drinks portfolio, but expects "underlying challenges" to continue to affect its business in 2014.