North America was the fastest-growing region for the hiring of digital media jobs at drinks manufacturers in the first quarter of 2022, according to GlobalData.

The number of roles in North America made up 46.7% of total digital media jobs, up from 37.8% in the same quarter last year.

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GlobalData tracks the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically. The data and analytics group, Just Drinks’ parent company, seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.

By tracking the themes across job advertisements, GlobalData says it can see which companies are leading the way on specific issues and which are dragging their heels – and importantly where the market is expanding and contracting.

Which countries are seeing the most growth for digital media job ads in the drinks industry?

The fastest-growing country was the US, which accounted for 41.2% of the open roles in the three months ending March this year, up from 31% in the opening quarter of 2021.

That was followed by India (up 2.1 percentage points), Germany (1.4 points higher), and the UK (up 0.5 points).


Which cities are the biggest hubs for digital media workers in the drinks industry?

Some 3.2% of all drinks industry digital-media roles were advertised in York in the US during the quarter.

That was followed by Senden in Germany, where 2.4% of the ads were placed, then Chicago (2.3%) and New York City (2.1%).

Further drinks-industry jobs analysis:

Royal Unibrew leads hiring league table – data

Brown-Forman tops recruitment leaderboard in Q1

What are the latest trends in hiring for AI jobs in drinks?

‘Cybersecurity’ in beverages – Recruitment levels

‘Machine learning’ in beverages – Recruitment locations in Q1 2022