Brewers must target the US’ fast-growing Hispanic population and young drinkers through marketing and product innovation to maintain its status as the country’s most-popular category, according to a survey.
US: Brewers urged to react to changing population – study
Brewers must target the US' fast-growing Hispanic population and young drinkers through marketing and product innovation to maintain its status as the country's most-popular category, according to a survey.
November 20, 2012