Diageo is to launch its Baileys Minis brand on the US market, the company has said.
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The brand, sees Baileys Original Irish Cream available in a 100-ml single serve size four-pack suitable for the refrigerator.
“The convenient size of Baileys Minis gives consumers the opportunity to enjoy Baileys more regularly and with greater accessibility,” said Barry Sheridan Baileys national brand director.
Prior to their introduction in the US, Baileys Minis have also been launched in the UK, Ireland, Australia and Canada.
Diageo also recently launched Baileys Glide, a longer, lighter version of Baileys Original Irish Cream in the UK.
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