Bacardi is adding three new flavours to its rum line-up in a bid to capture more of the fast-growing flavoured spirits category. The Hamilton, Bermuda-based company will start stocking US shelves with raspberry, vanilla and coconut rums in April, adding to the Bacardi Limón and Bacardi O lemon and orange versions it already sells.
“This is a significant introduction by our company, further validating this category,” Rudy Ruiz, president and CEO of Bacardi USA, said in a statement.
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The new flavors are all 35% alcohol by volume, and the suggested retail price for a 750ml bottle is $12.99. They will also be sold in 1.75L, 1L, 375ml, 200ml and 50ml sizes.
