“With our trademark and the power that brings, and the strength of the A-B system, I think it’s an unbeatable team,” said Marcos Perez, vice president and director of Bacardi Beverage. Targeted at the 21-27 age range, the rum-and-citrus-flavored drink is designed to compete with brands such as Smirnoff Ice. It is expected to be available in stores in the US from mid-February.
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