US: Allied steps up Stolichnaya marketing campaign
Allied Domecq has unveiled the second phase of its US$30m marketing campaign for Stolichnaya, the Russian vodka, currevntly at the centre of a well documented ownership dispute. The "See What Unfolds" campaign will see an array of out-of-home advertisements such as giant images of colourful origami eagles, butterflies and swans, crafted from Stolichnaya labels.