The “Move to Market” strategy, scheduled to be in operation by January, will see the company’s Equity and ADvantage portfolios combined under one management team. At the same time, the company will create three decentralised, autonomous Spirits Business Units – North, South and Control States.
US: Allied Domecq re-organises US operations
The wine and spirits group, Allied Domecq, has announced major changes to its US structure in a bid to allocate resources closer to the marketplace, increase sales coverage and best capitalise on its recent acquisitions, Stolichnaya and Malibu.
September 6, 2002