UK consumers spent an extra GBP28m (US$48m) on beer and cider in supermarkets in the first week of the FIFA World Cup compared to a year prior, according to latest figures.
UK: World Cup boosts UK beer, cider off-trade sales – figures
UK consumers spent an extra GBP28m (US$48m) on beer and cider in supermarkets in the first week of the FIFA World Cup compared to a year prior, according to latest figures.
June 20, 2014