British leisure group Whitbread is reported to be about to sell its brewing business to its Belgian rival, Interbrew, for an estimated £400-450m. Whitbread’s brewing assets include Boddingtons, Flowers, Mackeson, Murphy’s and Wadworth 6X. Interbrew has refused to confirm or deny the report. A spokesman said: “If an agreement has been reached then it will be communicated. That applies also with any so-called pending problems, when they have been solved.” It is understood complex legal problems could delay any announcement of a deal. Family-owned Interbrew, which plans to float by the end of the year, already licenses Whitbread to brew its flagship Stella Artois lager in Britain. The report comes as Whitbread is preparing to launch a new lager – “GB” – made exclusively from British ingredients.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)


Already a Member? LOGIN HERE


Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks

FIND OUT MORE