UK: Virgin Wines scoops Online Marketing Award
Virgin Wines’ “Win a week in Necker Island” competition won the inaugral just-drinks.com Online Marketing Award at this year’s London International Wine and Spirit Fair, after what the judges called “an extremely tight contest”. The Virgin Wines’ campaign had run from April 2002 to May 2002, and had offered potential customers the chance to take three friends to the exclusive Caribbean island owned by Richard Branson.