UK: The Macallan US campaign could be heading for the UK

If successful in the US a new US$2.5m marketing campaign for The Macallan could next year find itself in the UK, the first new advertising campaign for the brand for two years. The campaign "Lead a More Colourful Life" features a series of surreal images highlighting the character lifestyles of The Macallan drinker and, according to owner Highland Distillers, is set to take the US malt market by storm.

If successful in the US a new US$2.5m marketing campaign for The Macallan could next year find itself in the UK, the first new advertising campaign for the brand for two years. The campaign “Lead a More Colourful Life” features a series of surreal images highlighting the character lifestyles of The Macallan drinker and, according to owner Highland Distillers, is set to take the US malt market by storm.

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