
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataIf successful in the US a new US$2.5m marketing campaign for The Macallan could next year find itself in the UK, the first new advertising campaign for the brand for two years. The campaign "Lead a More Colourful Life" features a series of surreal images highlighting the character lifestyles of The Macallan drinker and, according to owner Highland Distillers, is set to take the US malt market by storm.
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData