Campbell Doyle Dye has been appointed to handle the global creative development for The Macallan, one of the worlds leading single malt Scotch whisky brands.
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The London agency, which counts Mercedes and Adnams amongst its clients, won the business from a short list of five agencies.
Matthew Turner, Global Marketing Controller for The Macallan commented, ‘We were excited by the creative vision and strategic thinking of CDD. They will be an invaluable partner for The Macallan as we build the brand globally’.
The brief will be to produce a creative campaign for The Macallan’s key markets including USA, Japan and Taiwan.
Dave Dye, creative director for CDD commented: “It is always nice to work with brands that lead their category, in terms of quality. It’s especially pleasing to be asked to do this globally.”
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