The battle for the top slot in the Scottish soft drink market is once more this year a split decision between Irn Bru, from local producer AG Barr, and global giant Coca-Cola.
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According to AC Nielsen figures, the dominant player in the £428m market is Coca-Cola, which holds the number one spot with its Classic brand and the number two position with Diet Coke. Irn Bru came in third.
However AG Barr has hit out at the figures, saying they do not take account of convenience store sales, or the 750ml glass bottle it sells. The Scottish company also said that a second set of data would confirm it as the owner of the country’s number one brand. AG Barr was referring to a survey in the Scottish Grocer, the monthly trade magazine.
In the press yesterday the magazine’s editor, Alison McHarg, confirmed that in its annual survey, conducted independently by Taylor Nelson Sofres, Irn Bru was the market’s top brand.
The discrepancy between the two figures is apparently to do with the different weighting given to supermarket sales.
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By GlobalData
