SABMiller has launched a guide to help parents talk to their children about alcohol, as part of the brewer’s responsible drinking campaign.
SABMiller’s ‘Open the Facts’ guide for parents will run on the brewer’s responsible drinking website, Talkingalcohol.com.
The initiative features a video interview with leading adolescent psychologist, Professor Christopher Stones, from the University of Johannesburg in South Africa.
Kristin Wolfe, head of alcohol policy at SABMiller, said: “The message is getting out that parents have a lot more influence over underage drinking than they think.”
Research commissioned by the UK Government shows that parents are the main source of alcohol for almost half of 10 to 17-year-olds, according to SABMiller. The legal drinking age in the UK is 18 years.
Stay informed for just £1! *
Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.
What’s included in your subscription:
- Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
- Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
- Unrivalled drinks industry comment from leading sector specialists
Ready to stay informed? Subscribe now and gain access to exclusive content.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataHave a subscription? Sign in
For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.
*After your 1-month trial, your subscription will continue at £315 per year.
