Pubs all over England have posted record one-day takings following Saturday’s World Cup Final win over Australia. Industry estimates suggest up to 37m pints were drunk in just one day.
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Around 10,000 pubs opened early for the game which kicked off at 0900 in the morning UK time. Many pubs were full to capacity, with hundreds of fans having to be turned away. The pub trade also benefited from the extra time that had to be played to split the two teams, encouraging drinkers to carry on into the lunch-time session. Following the victory, many drinkers carried on throughout the day.
According to news service AFX, among the figures already in, Young & Co’s Brewery plc reported a double-digit increase in like-for-like sales, and Fuller, Smith & Turner plc said takings at its pubs were up by 50%.
England won the match 20-17.
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By GlobalData
