By Pat Brazzier

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The general lack of innovation in the wine category and the slowdown in the RTD sector, due partly to the rise in taxation last year, has signalled the arrival of a number of low alcohol wine-based brands hoping to attract young, female drinkers.


Following successful trials, Bacardi-Martini are to launch Coomira Coast spritzer, a mix of New World Chardonnay, sparkling water and berry flavours. The brand, (5.0% abv/27.5 and 70.0cl bottles with crown caps) will be available from early August.


New from the producers of Blue Nun is Slinky (5.5% abv/27.5cl crown caps) a mix of wine and citrus is the first drink of its kind in the UK associated with a popular wine brand. It is aimed at 18 to 30 year-old females frequenting bars and clubs.


Scottish Courage has also recently announced its first venture into the RTD category with the launch of a fruit flavoured sparkling wine, targeting females currently consuming RTDs and wine. Bliss (5.5% abv/27.5cl) with two variants, Bliss Berries and Bliss Exotic, is a fusion of California Chardonnay mixed with fruit juices and sparkling water, initially unleashed into 100 bars and late-night venues on the Newcastle circuit with a national roll-out planned for later in the year.

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Earlier this year Chesterfield based GBL International, owners of the VK vodka range, introduced a new range of low alcohol flavoured sparkling wines. Cavela is a blend of sparkling Spanish wine and juices aimed solely at the female market. It is available in 5.5% abv/20.0cl single-serve bottles with three variants – lemon, orange and passion fruit. The sparkling wine used in Cavela has been sourced from a major Spanish Cava producer.


Pat Brazzier is of P.A.S.H. Beverage Research