Bottled
water is becoming a popular form of fast refreshment when people are busy. Nearly
half of the bottled water bought in the UK is for consumption on the go. While
the UK has the highest percentage bought for drinking in non-traditional locations,
all of the countries studied bought over 30% of their bottled water on the go.
The lowest proportion was in Germany, where home consumption is still very popular.

Bottled water consumption in UK, Germany and Sweden, proportion
consumed by occasion, 2001

On-the-go
Leisurely consumption
UK
49.8%
50.2%
Sweden
36.9%
63.1%
Germany
30.4%
69.6%
Datamonitor, 2001: “Drinks
On-the-Go 2001:
Quantifying and targeting new drinks opportunities”

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
    beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in

Get help with subscribing or signing in

*30-day digital subscription for £1. Available to new subscribers only