Pernod Ricard is planning a range of worldwide celebrations around its Ballantine’s Finest Scotch whisky brand, which will mark its 100th birthday in 2010.
Pernod’s Scotch whisky and premium gin subsidiary, Chivas Brothers, said late last week that “a number of celebrations are currently being planned all over the world and will take place throughout this year”.
Ballantine’s Finest is the leading brand within the Ballantine’s blended Scotch whisky range.
No further details on the celebrations were given.
Ballantine’s takes its name from George Ballantine, who opened a grocery store in Edinburgh in the 19th Century and began supplying whisky.
Ballantine’s Finest was launched, complete with its square bottle, in 1910.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataSubscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
Subscribe to unlock exclusive content.
Already a subscriber? Sign in to access your account.
Pleasecomplete this form to request more information, and a representative will be in touch shortly.
