Diageo’s wine business in the UK, Percy Fox, has set up an on-trade distribution agreement with Matthew Clark in the country.

The unit confirmed late last week that the tie-up, which takes effect from today (10 May), will see Matthew Clark handle wine brands including Blossom Hill, Arniston Bay and Heidsick & Co. Monopole Champagne.

When contacted by just-drinks, a spokesperson for Percy Fox said that the decision to partner with Matthew Clark was “a combination of increased efficiency and capitalising on strengths of both businesses in order to drive growth in the on-trade sector for Percy Fox brands”.

“We are committed to helping to grow the wine category in the on-trade and are convinced our brands have a major role to play,” said Percy Fox’s general manager, Simon Lawson. “We believe this partnership will further strengthen that commitment and we are delighted to be working with the Matthew Clark team.”

Percy Fox will continue to deal directly with a number of on-trade businesses, including M&B, Whitbread and Greene King.

Back in 2007, Constellation Brands’ sold half of the Matthew Clark business to Punch Taverns for GBP85m (US$168m).

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
    beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in

Get help with subscribing or signing in

*30-day digital subscription for £1. Available to new subscribers only