Ms Dynamite, one of the hottest acts on the UK music scene, has signed a deal with Pepsi, as part of the soft drink giant’s bid to sponsor new music. The deal is reportedly worth £1m (US$1.52m).
Ms Dynamite, real name Niomi McLean-Daley, wil lbe used to scout new music talent for Pepsi. The company said she would act primarily as its music consultant.
“Ms Dynamite will be involved in finding the individuals and will work closely with us in helping these new artists in their quest to make it within the music industry,” Pepsi said in a statement.