Soft drinks maker Nichols believes price-marked packaging (PMP) is here to stay, as it revealed PMP accounted for most of Vimto’s sales growth in UK impulse channels last year.
UK: Nichols predicts price-marked future for UK soft drinks
Soft drinks maker Nichols believes price-marked packaging (PMP) is here to stay, as it revealed PMP accounted for most of Vimto's sales growth in UK impulse channels last year.