UK: Maxxium adds to Sourz line up
Maxxium is investing GBP4m (US$7.9m) to reposition Beam Global Spirits & Wine's Sourz brand in the UK as a “modern mixable spirit” and broaden its appeal amongst target consumers.
Maxxium is investing GBP4m (US$7.9m) to reposition Beam Global Spirits & Wine's Sourz brand in the UK as a “modern mixable spirit” and broaden its appeal amongst target consumers.