New packaging with bold and distinct colours and five new limited edition flavours
in sachets will be available in all major UK supermarkets. Options sachets will
also be available individually, to encourage multi-buy and self-selection of
varieties.
UK: Massive sampling campaign for new look Options
Novartis is supporting Options, the low calorie instant hot chocolate drink with a massive re-launch. New packaging with bold and distinct colours and five new limited edition flavours in sachets will be available in all major UK supermarkets. Options sachets will also be available individually, to encourage multi-buy and self-selection of varieties.
February 13, 2001