Diageo has said rapid growth in the North American flavoured whiskey category convinced it to create J&B Urban Honey despite previous claims it had “no plans” to enter the flavoured Scotch sub-category.
UK: Diageo defends flavoured whisky rowback
Diageo has said rapid growth in the North American flavoured whiskey category convinced it to create J&B Urban Honey despite previous claims it had “no plans” to enter the flavoured Scotch sub-category.