Coca-Cola GB has lined up two new size formats for Schweppes’ lemonade variant.
The company said earlier this week that 500ml and one-litre versions of the soft drink will be launched in the UK next month.
The 500ml pack will be launched across multiples and high street retailers nationwide and will be supported by an outdoor, print advertising campaign. The version pack will also be supported by a national ‘Try Me Free’ promotion across 10m packs of Schweppes two-litre lemonade.
At the same time, the one-litre version will be released, initially with a limited edition yellow mixing cap.
“Lemonade is the second biggest mixer in the UK, so it is fitting we offer it in our new mixing size of one-litre,” said Cathryn Sleight, marketing director for Coca-Cola GB.
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