UK: Chivas launches €40m global ad campaign
The Pernod Ricard whisky division Chivas Brothers is launching a €40m global TV and print advertising campaign for Chivas Regal in October 2003, as a major push to revitalise the brand image.
The Pernod Ricard whisky division Chivas Brothers is launching a €40m global TV and print advertising campaign for Chivas Regal in October 2003, as a major push to revitalise the brand image.