C&C Group has extended its distribution agreement with Tradeteam in Northern Ireland to cover its full portfolio of brands.

The Ireland-based company, which owns the Magners cider brand, said yesterday (26 April) that Tradeteam will handle its products in Northern Ireland from the beginning of this week. Tradeteam, which is part of logistics group DHL, had previously been distributing the Tennent’s beer brand in Northern Ireland for C&C since it acquired the lager from Anheuser-Busch InBev last year.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The agreement, which runs for five years, will see Tradeteam amalgamate C&C’s products into one central distribution platform. The additional volume is set to almost double the size of Tradeteam’s operations in Northern Ireland, and could lead to new job opportunities at its Culcavy distribution centre, the logistics provider said.

“We have enjoyed a strong working relationship, post the acquisition of the Tennent’s business, with Tradeteam,” a spokesperson for C&C said. “This … deal offers both businesses the opportunity to demonstrate enhanced customer service and cost efficiencies, allowing us to accelerate our branded business growth in Northern Ireland.”

Tradeteam’s other drinks customers in the UK include Molson Coors and A-B Inbev.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
    beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Get help with subscribing or signing in

*30-day digital subscription for £1. Available to new subscribers only