UK: BRL Hardy launch breast cancer charity promotion
Australian wine group, BRL Hardy, has launched a major charity promotion in the UK with the breast cancer charity, Pink Ribbon Foundation. The company will be linking its Hardys Stamp of Australia range with Pink Ribbon Foundation. The charity's name and branding will be included on bottle capsules while special display units promoting the link with the charity will be offered to off trade customers. Posters and back-bar displays will also be used in the on trade.