Lower-strength beers are helping to cut the consumption of alcohol units in the UK, but brewers are struggling to convince consumers that the products are “proper” alcohol, a Molson Coors’ director has said.
UK: Brewers struggle with low abv beer perceptions
Lower-strength beers are helping to cut the consumption of alcohol units in the UK, but brewers are struggling to convince consumers that the products are “proper” alcohol, a Molson Coors’ director has said.
October 18, 2012