The UK-based wine and spirits company Allied Domecq is to extend the product range of some of its spirits brands into foods.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The company has commissioned Parmalat UK to produce a range of branded desserts for both consumer and trade markets. Brokered by brand extension specialists, The Licensing Company (TLC), the deal adds to Allied Domecq’s growing food and beverage extension programme.
 
The foods will include Mailbu tropical trifle, Tia Maria tiramisu and both individual and family sized versions of Harveys Bristol Cream trifles. The desserts will be co-branded with Loseley, the UK dairy brand of Parmalat.


There will also be launches for Cheesecake with Courvoisier VS Cognac; Lemon and Beefeater gin Mousse; Lamb’s Navy Rum & Raisin Truffle Dessert and Rich Coconut Mousse with MALIBU.


Ali Kittermaster, consumer product director at Allied Domecq said: “Our relationship with Parmalat provides us with a great opportunity to develop quality branded dessert products to engage with our consumers outside the traditional spirit arena.


“It represents the latest in a series of partnerships, brokered with our agents The Licensing Company, to deliver against Allied Domecq’s brand extension programme objectives.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Allied Domecq has been working with TLC since February 2002 during which time they have secured a number of licensees to produce a series of brand extensions for Allied Domecq trademarks in markets around the world. Products include Sauza tequila lime grill sauce and Sara Lee Kahlua ice cream in Australia.