The rise of women in higher education and
paid employment, and the corresponding increase in disposable income, has created a
generation of female drinkers that is qualitatively different from that of previous years.
Women’s attitudes towards, for example, raising families, have changed dramatically and
resulted in an extension of the time that women can spend socially drinking without
commitment.
UK: Alcoholic Drinks: The Female Market Female Drinking on the Increase
A new report from market analysis experts Datamonitor reveals that, as a result of women's changing social status, female drinking habits have changed. Women are now drinking more alcohol than previous generations, with the rate of consumption set to increase. Of the nine countries surveyed