The sales and distribution arrangement, announced this week, will up the brand’s availability to a further 12 states. The Lost Explorer, which debuted late last year, is currently on sale in selected US markets including California, as well as in the UK and its home market of Mexico.
The line-up consists of three iterations – Espadín, Tobalá and Salmiana.
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“We’re thrilled to partner with Infuse Spirits Group to bring The Lost Explorer Mezcal to even more consumers across the country,” said CEO Tanya Clarke. “As a new brand entering the growing mezcal market and gaining recognition quickly, this partnership puts our sustainably-crafted and Oaxacan made mezcal on the fast track for growth.”
Infuse Spirits Group is a brand owner in its own right, with Kentucky-based Broken Barrel whisky.
The combined Tequila & mezcal category has been one of the spirits industry's major success stories in recent years. Between 2015 and 2019, according to GlobalData, US volumes jumped from 14.2m nine-litre cases to 20.3m – a Compound Annual Growth Rate (CAGR) of 7.4%. Despite a forecast dip last year, growth is expected to return in the years ahead, with a CAGR of 5.5% estimated for the decade 2015 to 2024 in the US.
Why Ranch Water could ride to Tequila’s rescue outside the US - Click here for a Just Drinks comment
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