The Coca-Cola Co’s Innocent Super Smoothies Light – Product Launch
Category – Soft drinks, juice
Available – From this month
Location – The UK, available from selected off-premise stores
Price – SRP of GBP1.99 (US$2.74) per 30cl bottle, GBP3.99 ($5.49) per 75cl bottle
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By GlobalDataSee Also:
The Coca-Cola Co has launched a low-calorie extension to the Super Smoothies range of its Innocent brand in the UK.
Earlier this week, the group’s UK division announced two Super Smoothies Light flavours – Berry Light and Tropical Light. Each 30cl serving, which is made using 100% fruit, contains 120 calories as well as four B vitamins. The pair are available in 30cl and 75cl formats in UK retailer Tesco.
The 75cl bottlings are also available from Morrisons, Waitrose and Sainsbury’s supermarkets.
In July, Coca-Cola was forced to defend accusations of “false virtue” by a UK Government-commissioned report into the sugar content of Innocent’s lemon & lime-flavoured Juicy Water.
