The Coca-Cola Co has activated the latest Diet Coke advertisement this month with the 'Love What You Love' spot. Set to feature in the UK and North American markets, the activation features a television commercial, digital media and out-of-home content. The central ad revolves around one woman’s roller-skating commute home from her city job. https://www.youtube.com/watch?v=V5CsMJ1EsqQ In the UK, Diet Coke will utilise its partnership with London Fashion Week for out-of-home activity. Across the country, a series of adverts will display stylised hands holding cans of the beverage. Included with the London Fashion Week collaboration is an on-pack prize giveaway fronted by the fashion event, which ran late last month. “Diet Coke has been not only been a staple at London Fashion Week over the decades but a brand synonymous with fashion, design and style," said the CEO of the British Fashion Council, Caroline Rush. "This unique partnership is the perfect fit for fans of Diet Coke and fashion.” Earlier this year, Coca-Cola kicked off its Coca-Cola Creations range with Starlight. The Creations concept will feature experimental flavours, while its 'The Real Magic' platform will include augmented reality and music performances. Supply Chain Special – What’s the impact on soft drinks? - Click here for a Just Drinks comment