The Boston Beer Co has released a Truly Hard Seltzer ‘Poolside’ pack for the Summer in the US, with promotional support from English pop singer Dua Lipa.

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Just Drinks Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Drinks Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

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