The Boston Beer Co has released a Truly Hard Seltzer 'Poolside' pack for the Summer in the US, with promotional support from English pop singer Dua Lipa. The limited-edition Truly Poolside Variety Pack contains 12 34.1cl cans comprising four new flavours; Strawberry Melon Fizz, Piña Colada Style, Orange Peach Fizz and Kiwi Mojito Style. Available nationwide from next week, the multi-pack "takes inspiration" from Lipa's second album, Future Nostalgia. The brand owner first partnered with Lipa 12 months ago with a Truly ad that ran in the US during the Saturday Night Live programme. https://youtu.be/eC1GAPCMzdA "As the next phase of our multi-year partnership with Dua Lipa, we're thrilled to launch the new Truly Poolside Variety Pack," said CMO Lesya Lysyj. "From the summer cocktail-inspired flavours to the vibrant can designs, we wanted to create something that was new and innovative yet still familiar with hints of nostalgia.” !function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r