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January 14, 2022

The Boston Beer Co cuts 2021 forecast again as Truly headaches deepen

By Andy Morton

The Boston Beer Co has blamed aggressive wholesaler inventory reduction and supply chain disruption as it took another drop in full-year shipment expectations. The US craft brewer, which last year implemented extensive write-downs on hard seltzer stock after lower-than-expected demand, said challenges continue to dog its key Truly brand. An announcement yesterday revealed that shipments…

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